4. Experience Design

“The Awareness Pool”
DGTL Festival
Concept Development, Design Research

“The Awareness Pool” created for the DGTL Festival in Barcelona, Spain, in 2017,  is a Brand Experience Design project in collaboration with Col lec studio in Barcelona. The installation translates the “Going Veggie” campaign of the festival into an experience through which the visitors can physically perceive how many litres of water are being saved by choosing vegetarian food over meat products. During Alina’s experience design internship at Col lec, she focused on design research, conceptual visualisations and the organisation of material providers for cost calculations.