Alina Boehm

The Research Archive brings together references, images, and material that inform my work across brand communication, identity, and environments. It collects visual research and contextual sources, primarily from external creators and credited accordingly, that shape how I observe, question, and develop ideas.


The archive functions both as a working tool and a space for reflection, supporting ongoing inquiry into how culture, space, and communication influence perception, behaviour, and meaning. It informs concept development and strategic thinking, grounding creative decisions in context rather than assumption.

Black purse on a chair
(Fig 1)
Glass house
(Fig 2)

(Fig. 1)
Glass House by Kseniia Kolesnikova

(Fig. 2)
Fane SS23 by Phil Engelhardt

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Space communicates beyond the visual. It shapes perception, emotion, and behaviour, influencing how people relate to their surroundings and to brands. Whether intimate or expansive, environments sit at the intersection of spatial design and brand communication, mediating between what is experienced, understood, and remembered.

 

Through materiality, proportion, and contrast, spaces create atmospheres that support clarity, connection, and orientation. This research explores how spatial conditions and communicative cues work together to articulate identity, shape narrative, and influence how brands are perceived and inhabited.

 

 

Inspiration emerges from the unexpected connections between people and their environments, where meaning is both perceived and felt.

(Fig. 3)
Curved Architecture, Reference n.s.

Wall
(Fig 3)

Beyond function, space communicates identity through the rituals and interactions of everyday life.

Model picture
(Fig 5)

(Fig. 4)
Fleur Cozic, Paris

(Fig. 5)
Womenswear Art Direction, Reference n.s.

(Fig. 4)
Fleur Cozic, Paris

(Fig. 5)
Womenswear Art Direction, Reference n.s.

Painting
(Fig 4)

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Today, brands have the ability to shape more than products, they influence how people experience, interpret, and move through the world. This influence extends beyond communication into public and private spaces, where brand values are expressed through behaviour, atmosphere, and use. When approached thoughtfully, brands can take responsibility for how they participate in shaping everyday life.

 

Spaces, in this sense, are not neutral backdrops but active communicative frameworks. They structure routines, invite reflection, and frame moments of pause. Even the most functional environments, such as a bathroom, can become places of orientation and renewal, where everyday actions reflect identity, intention, and care.

In the delicate interplay between function and emotion.

Womenswear Runway
(Fig 6)
Stone sculpture
(Fig 7)

(Fig. 6)
Womenswear Runway, Reference n.s.

(Fig. 7)
Two Forms, Barbara Hepworth

In the delicate interplay between function and emotion, spaces communicate belonging, shaping how identity is perceived and lived in everyday moments.

It is within everyday rituals that deeper connections emerge, with the spaces we inhabit and with ourselves. By understanding this, brands can create environments that elevate the everyday, turning routine moments into meaningful experiences of presence.