Brand, Communications and Spatial Design. With over eight years of experience working with design-led brands, and spatial design as a native competence, I develop positioning, narrative and creative direction that connect brand, product and space, extending into brand activations, retail concepts, exhibition design, content strategy and cultural programming.
Having worked across Spain, the Netherlands, the UK, Sweden, and Germany, I bring an international perspective and a network of collaborators, ensuring projects are informed by cultural context.
Clients
Selected clients and collaborators include Reform CPH, Dornbracht, Audi, Fritz Hansen, Inditex, and the EU Creative Programme.
Recognitions
B Leader Cetification, 2024
Red Dot Award, 2022
Sustainability Design Award, 2021
Services
Brand Communication and Positioning
Spatial Identity and Design
Exhibition, Set and Installation Design
Cultural Programming and Curation
Creative Direction and Concept Development
Business Development and Partnerships
Franke
Brand Showroom
A global showroom implementation completed in 2026 across cities including Istanbul, Warsaw, Athens, Milan, Dubai and Shanghai, developed from spatial guidelines with a strong focus on materiality. I led concept development and spatial design, translating brand essence into cohesive, tangible spaces across each location. A project by Uniplan.
Spatial Design, Brand Communication, Activation
Brand Showroom
A global showroom implementation completed in 2026 across cities including Istanbul, Warsaw, Athens, Milan, Dubai and Shanghai, developed from spatial guidelines with a strong focus on materiality. I led concept development and spatial design, translating brand essence into cohesive, tangible spaces across each location. A project by Uniplan.
Inditex Brand Activation
Brand Experience
A set design created in 2025 to represent all Inditex brands within a single space for an internal employer event. I developed the spatial narrative and concept, shaping how the group’s different identities could coexist within one brand experience. Project by and collaboration with The Y.
Set Design, Concept Development, Brand Activation
Brand Experience
A set design created in 2025 to represent all Inditex brands within a single space for an internal employer event. I developed the spatial narrative and concept, shaping how the group’s different identities could coexist within one brand experience. Project by and collaboration with The Y.
Room for
Cultural Initiative
A cultural and social initiative building partnerships, exhibitions and formats that question contemporary ways of living. I co-initiated the project and led brand positioning, concept development, cultural programming and partnerships across its full duration.
Brand Positioning, Cultural Programming, Creative Direction
Cultural Initiative
A cultural and social initiative building partnerships, exhibitions and formats that question contemporary ways of living. I co-initiated the project and led brand positioning, concept development, cultural programming and partnerships across its full duration.
Reform Cph
Brand Activation
The activation enhanced the brand’s and showroom’s presence during MCBW 2024 in Munich. I co-developed the concept and set design, and curated the brand partnerships that shaped the activation. Project by and collaboration with The Y and the team at Reform.
Set Design, Brand Partnerships, Activation
Brand Activation
The activation enhanced the brand’s and showroom’s presence during MCBW 2024 in Munich. I co-developed the concept and set design, and curated the brand partnerships that shaped the activation. Project by and collaboration with The Y and the team at Reform.
Apparel Brand, Confidential
Brand Showroom
An ongoing project, started in 2024, exploring timelessness in design and creating a brand atmosphere that evokes belonging through spatial design and in-store activation. I lead the spatial design and brand communication across the space.
Spatial Design, Brand Communication, Activation
Brand Showroom
An ongoing project, started in 2024, exploring timelessness in design and creating a brand atmosphere that evokes belonging through spatial design and in-store activation. I lead the spatial design and brand communication across the space.
A cel obert
Ephemeral Installation
Cloud Hunter, an installation created in 2017 for the festival “A cel obert” in Tortosa, exploring the theme “Perspectives.” I developed the concept for the installation together with the team at Collec. Project by Collec.
Installation Design
Ephemeral Installation
Cloud Hunter, an installation created in 2017 for the festival “A cel obert” in Tortosa, exploring the theme “Perspectives.” I developed the concept for the installation together with the team at Collec. Project by Collec.
Streamateria
Sustainable Fashion Initiative
Streamateria redefines fashion with biodegradable garments based on circularity, transparency and zero waste. In 2019, the project collaborated with Puma on Design to Fade, a biodegradable sportswear collection. I led material research and experimentation for the project.
Design Research and Development
Sustainable Fashion Initiative
Streamateria redefines fashion with biodegradable garments based on circularity, transparency and zero waste. In 2019, the project collaborated with Puma on Design to Fade, a biodegradable sportswear collection. I led material research and experimentation for the project.
Audi
Trade Fair Stand
The first translation of Audi’s new brand direction, completed in 2021, setting the foundation for its new spatial design guidelines through emotional aesthetics, sensible materials, textures and light play. I co-developed the concept, positioning and spatial design and planning for the trade fair stand together with the team at Mutabor. Project by Mutabor.
Spatial Design, Brand Communication, Narrative
Trade Fair Stand
The first translation of Audi’s new brand direction, completed in 2021, setting the foundation for its new spatial design guidelines through emotional aesthetics, sensible materials, textures and light play. I co-developed the concept, positioning and spatial design and planning for the trade fair stand together with the team at Mutabor. Project by Mutabor.
Alameda Boutique Hotel
Boutique Hotel
Developed in Valencia in 2023 together with architects Camila Mena and Lula Giordano, each suite includes a kitchen, living area and workspace, with modular design and timeless materials creating a warm, flexible atmosphere. I led concept development, spatial design and planning, and curated the material and furniture selection throughout.
Interior Architecture, Curation, Planning
Boutique Hotel
Developed in Valencia in 2023 together with architects Camila Mena and Lula Giordano, each suite includes a kitchen, living area and workspace, with modular design and timeless materials creating a warm, flexible atmosphere. I led concept development, spatial design and planning, and curated the material and furniture selection throughout.
Alohas
Brand Showroom
A brand showroom designed by Clap Studio. I collaborated on-site, overseeing construction and monitoring progress through completion.
Construction Supervision
Brand Showroom
A brand showroom designed by Clap Studio. I collaborated on-site, overseeing construction and monitoring progress through completion.
Franke
Brand Showroom
A global showroom implementation completed in 2026 across cities including Istanbul, Warsaw, Athens, Milan, Dubai and Shanghai, developed from spatial guidelines with a strong focus on materiality. I led concept development and spatial design, translating brand essence into cohesive, tangible spaces across each location. A project by Uniplan.
More
Inditex Brand Activation
Brand Experience
A set design created in 2025 to represent all Inditex brands within a single space for an internal employer event. I developed the spatial narrative and concept, shaping how the group’s different identities could coexist within one brand experience. Project by and collaboration with The Y.
More
Room for
Cultural Initiative
A cultural and social initiative building partnerships, exhibitions and formats that question contemporary ways of living. I co-initiated the project and led brand positioning, concept development, cultural programming and partnerships across its full duration.
More
Reform Cph
Brand Activation
The activation enhanced the brand’s and showroom’s presence during MCBW 2024 in Munich. I co-developed the concept and set design, and curated the brand partnerships that shaped the activation. Project by and collaboration with The Y and the team at Reform.
More
Apparel Brand, Confidential
Brand Showroom
An ongoing project, started in 2024, exploring timelessness in design and creating a brand atmosphere that evokes belonging through spatial design and in-store activation. I lead the spatial design and brand communication across the space.
More
A cel obert
Ephemeral Installation
Cloud Hunter, an installation created in 2017 for the festival “A cel obert” in Tortosa, exploring the theme “Perspectives.” I developed the concept for the installation together with the team at Collec. Project by Collec.
More
Streamateria
Sustainable Fashion Initiative
Streamateria redefines fashion with biodegradable garments based on circularity, transparency and zero waste. In 2019, the project collaborated with Puma on Design to Fade, a biodegradable sportswear collection. I led material research and experimentation for the project.
More
Audi
Trade Fair Stand
The first translation of Audi’s new brand direction, completed in 2021, setting the foundation for its new spatial design guidelines through emotional aesthetics, sensible materials, textures and light play. I co-developed the concept, positioning and spatial design and planning for the trade fair stand together with the team at Mutabor. Project by Mutabor.
More
Alameda Boutique Hotel
Boutique Hotel
Developed in Valencia in 2023 together with architects Camila Mena and Lula Giordano, each suite includes a kitchen, living area and workspace, with modular design and timeless materials creating a warm, flexible atmosphere. I led concept development, spatial design and planning, and curated the material and furniture selection throughout.
More
Alohas
Brand Showroom
A brand showroom designed by Clap Studio. I collaborated on-site, overseeing construction and monitoring progress through completion.
More
Clients
Clients and collaborators include the likes of Reform CPH, Dornbracht, Audi, Hyundai, Fritz Hansen, Liebherr, Inditex, the EU Creative Programme, The Y, Schroeder and Rauch and more.
Recognitions
B Leader Cetification, 2024
Red Dot Award, 2022
Sustainability Design Award, 2021
Services
Interior Architecture and Design
Exhibition, Set, and Installation Design
Curation
Brand Environments, Identity, and Activations
Creative Direction and Strategy
Creative Advisory
Research, Sourcing and Experimentation