Attentive to the evolving intersection of art, design, and culture, Alina Boehm’s research-driven practice spans retail concepts, scenographic experiences, exhibition design, and the curation of brand communication and activations. With a deep understanding and sensitivity to brand identity, she translates its essence into narratives that resonate on both a visual and emotional level.
Rooted in a multicultural perspective, her approach embraces a wide range of typologies and methods, always maintaining a coherent visual language. As part of the B Leaders programme of B Corp, she fosters new ways of thinking, being, and communicating within the creative industry. Her experiences across Spain, The Netherlands, the UK, Sweden, and Germany have helped her build a diverse network of global creatives and brands, allowing her to approach each project with depth and nuance.
Clients
Clients and collaborators include the likes of Reform CPH, Dornbracht, Audi, Hyundai, Fritz Hansen, Liebherr, Inditex, the EU Creative Programme, The Y, Schroeder and Rauch and more.
Recognitions
B Leader Cetification, 2024
Red Dot Award, 2022
Sustainability Design Award, 2021
Services
Interior Architecture and Design
Exhibition, Set, and Installation Design
Curation
Brand Environments, Identity, and Activations
Creative Direction and Strategy
Creative Advisory
Research, Sourcing and Experimentation




Franke
2024
Project by and collaboration with Uniplan. Global showroom implementation based on spatial guidelines, focusing on materiality to translate the brand essence into cohesive, tangible environments in cities such as Istanbul, Warsaw, Athens, Milan, Dubai, and Shanghai.
Involvement: Concept Development,
Interior Architecture and Design,
Typology: Brand Showroom.
Interior Architecture and Design, Brand Space, Identity and Activation
2024

Project by and collaboration with Uniplan. Global showroom implementation based on spatial guidelines, focusing on materiality to translate the brand essence into cohesive, tangible environments in cities such as Istanbul, Warsaw, Athens, Milan, Dubai, and Shanghai.
Involvement: Concept Development,
Interior Architecture and Design,
Typology: Brand Showroom.





Reform Cph
2024
Project by and collaboration with The Y.
“An Ode to Interconnectedness” enhanced the brand’s presence during MCBW, aligning with its values and essence.
Involvement: Concept
Development, Set Design, Brand Partnerships Curation
Typology: Brand Activation
Set Design, Brand Partnerships Curation, Brand Activation
2024

Project by and collaboration with The Y.
“An Ode to Interconnectedness” enhanced the brand’s presence during MCBW, aligning with its values and essence.
Involvement: Concept
Development, Set Design, Brand Partnerships Curation
Typology: Brand Activation





Room for
2024
An ongoing initiative fostering collective learning through online programmes, gatherings and creative advisory. Growing by growing reimagined cultural landscapes.
Involvement: Co-Initiator, Creative Direction, Brand Identity, Communication and Strategy
Typology: Environmental and Social Initiative
Graphic Identity by Estudio Hummus.
Research, Creative Advisory, Brand Communication, Culture and Strategy
2024

An ongoing initiative fostering collective learning through online programmes, gatherings and creative advisory. Growing by growing reimagined cultural landscapes.
Involvement: Co-Initiator, Creative Direction, Brand Identity, Communication and Strategy
Typology: Environmental and Social Initiative
Graphic Identity by Estudio Hummus.




Apparel Brand, Confidential
2024
This ongoing project explores the concept of timelessness in design, creating a brand atmosphere that evokes a sense of belonging through spatial design and in-store activation.
Involvement: Creative Direction, Interior Architecture and Design, Brand Space and Identity
Typology: Brand Showroom
Interior Architecture and Design, Brand Space, Identity and Activation
2024

This ongoing project explores the concept of timelessness in design, creating a brand atmosphere that evokes a sense of belonging through spatial design and in-store activation.
Involvement: Creative Direction, Interior Architecture and Design, Brand Space and Identity
Typology: Brand Showroom




On Light
2024
This research explores how light influences human behavior, inspired by Ingo Maurer’s belief that good lighting fosters joy. We investigate light’s role in creating intimacy and connection within everyday spaces, revealing its transformative impact.
Involvement: Creative Direction, Design, Research and Experimentation
Typology: Exhibition
Curation, Research and Experimentation
2024

This research explores how light influences human behavior, inspired by Ingo Maurer’s belief that good lighting fosters joy. We investigate light’s role in creating intimacy and connection within everyday spaces, revealing its transformative impact.
Involvement: Creative Direction, Design, Research and Experimentation
Typology: Exhibition





A cel obert
2017
Project by and collaboration with Collec.
Cloud Hunter, An ephemeral installation for the festival “A cel obert” in Tortosa, exploring the theme “Perspectives”
Involvement: Concept Development.
Typology: Ephemeral Installation
Installation Design
2017

Project by and collaboration with Collec.
Cloud Hunter, An ephemeral installation for the festival “A cel obert” in Tortosa, exploring the theme “Perspectives”
Involvement: Concept Development.
Typology: Ephemeral Installation





Streamateria
2019
Streamateria redefines fashion with biodegradable garments based on circularity, transparency, and zero waste. The project collaborated with Puma on Design to Fade, a biodegradable sportswear collection.
Involvement: Material Research and Experimentation
Typology: Sustainable Fashion Initiative
Material Research and Experimentation
2019

Streamateria redefines fashion with biodegradable garments based on circularity, transparency, and zero waste. The project collaborated with Puma on Design to Fade, a biodegradable sportswear collection.
Involvement: Material Research and Experimentation
Typology: Sustainable Fashion Initiative





Audi
2021
Project by and collaboration with Mutabor. This project marks the first translation of Audi’s new brand direction, setting the foundation for Audi’s new spatial design guidelines, focusing on emotional aesthetics, sensible materials, textures, and light play.
Involvement: Concept
Development, Strategy, Design and Planning
Typology: Trade Fair Stand
Interior Architecture and Design, Brand Space, Identity and Activation, Exhibition and Installation Design
2021

Project by and collaboration with Mutabor. This project marks the first translation of Audi’s new brand direction, setting the foundation for Audi’s new spatial design guidelines, focusing on emotional aesthetics, sensible materials, textures, and light play.
Involvement: Concept
Development, Strategy, Design and Planning
Typology: Trade Fair Stand





Boutique Hotel
2023
Project developed in Valencia, together with architects Camila Mena and Lula Giordano, creating a home away from home. Each suite includes a kitchen, living area, and workspace, with modular design and timeless materials creating a warm, flexible atmosphere.
Involvement: Concept Development, Design and Planning
Typology: Boutique Hotel
Interior Architecture and Design, Curation
2023

Project developed in Valencia, together with architects Camila Mena and Lula Giordano, creating a home away from home. Each suite includes a kitchen, living area, and workspace, with modular design and timeless materials creating a warm, flexible atmosphere.
Involvement: Concept Development, Design and Planning
Typology: Boutique Hotel



Alohas
2024
Project and design by Clap Studio, in collaboration for a construction site visit to oversee the development and progress of the project.
Involvement: Site Coordination, Progress Monitoring
Typology: Brand Showroom
Construction Supervision
2024

Project and design by Clap Studio, in collaboration for a construction site visit to oversee the development and progress of the project.
Involvement: Site Coordination, Progress Monitoring
Typology: Brand Showroom




Franke
2024
Project by and collaboration with Uniplan. Global showroom implementation based on spatial guidelines, focusing on materiality to translate the brand essence into cohesive, tangible environments in cities such as Istanbul, Warsaw, Athens, Milan, Dubai, and Shanghai.
Involvement: Concept Development,
Interior Architecture and Design,
Typology: Brand Showroom.
More









Reform Cph
2024
Project by and collaboration with The Y.
“An Ode to Interconnectedness” enhanced the brand’s presence during MCBW, aligning with its values and essence.
Involvement: Concept
Development, Set Design, Brand Partnerships Curation
Typology: Brand Activation
More










Room for
2024
An ongoing initiative fostering collective learning through online programmes, gatherings and creative advisory. Growing by growing reimagined cultural landscapes.
Involvement: Co-Initiator, Creative Direction, Brand Identity, Communication and Strategy
Typology: Environmental and Social Initiative
Graphic Identity by Estudio Hummus.
More









Apparel Brand, Confidential
2024
This ongoing project explores the concept of timelessness in design, creating a brand atmosphere that evokes a sense of belonging through spatial design and in-store activation.
Involvement: Creative Direction, Interior Architecture and Design, Brand Space and Identity
Typology: Brand Showroom
More








On Light
2024
This research explores how light influences human behavior, inspired by Ingo Maurer’s belief that good lighting fosters joy. We investigate light’s role in creating intimacy and connection within everyday spaces, revealing its transformative impact.
Involvement: Creative Direction, Design, Research and Experimentation
Typology: Exhibition
More









A cel obert
2017
Project by and collaboration with Collec.
Cloud Hunter, An ephemeral installation for the festival “A cel obert” in Tortosa, exploring the theme “Perspectives”
Involvement: Concept Development.
Typology: Ephemeral Installation
More










Streamateria
2019
Streamateria redefines fashion with biodegradable garments based on circularity, transparency, and zero waste. The project collaborated with Puma on Design to Fade, a biodegradable sportswear collection.
Involvement: Material Research and Experimentation
Typology: Sustainable Fashion Initiative
More










Audi
2021
Project by and collaboration with Mutabor. This project marks the first translation of Audi’s new brand direction, setting the foundation for Audi’s new spatial design guidelines, focusing on emotional aesthetics, sensible materials, textures, and light play.
Involvement: Concept
Development, Strategy, Design and Planning
Typology: Trade Fair Stand
More










Boutique Hotel
2023
Project developed in Valencia, together with architects Camila Mena and Lula Giordano, creating a home away from home. Each suite includes a kitchen, living area, and workspace, with modular design and timeless materials creating a warm, flexible atmosphere.
Involvement: Concept Development, Design and Planning
Typology: Boutique Hotel
More








Alohas
2024
Project and design by Clap Studio, in collaboration for a construction site visit to oversee the development and progress of the project.
Involvement: Site Coordination, Progress Monitoring
Typology: Brand Showroom
More



Clients
Clients and collaborators include the likes of Reform CPH, Dornbracht, Audi, Hyundai, Fritz Hansen, Liebherr, Inditex, the EU Creative Programme, The Y, Schroeder and Rauch and more.
Recognitions
B Leader Cetification, 2024
Red Dot Award, 2022
Sustainability Design Award, 2021
Services
Interior Architecture and Design
Exhibition, Set, and Installation Design
Curation
Brand Environments, Identity, and Activations
Creative Direction and Strategy
Creative Advisory
Research, Sourcing and Experimentation