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Alina Boehm

I work across brand communication, identity, and interior architecture, shaping how brand narratives are articulated and perceived across physical and communicative formats. My practice bridges conceptual thinking and creative execution, developing coherent brand expressions through environments, cultural programming, events, and collaborative formats.

 

Grounded in research and cultural insight, I work with brands and agencies from early narrative and positioning through concept development and creative direction. With experience across Spain, The Netherlands, the UK, Sweden, and Germany, I bring a multicultural perspective and an international network of collaborators, enabling depth, nuance, and relevance in every project.

Clients

Selected clients and collaborators include design-led brands, agencies, and institutions such as Dornbracht, Reform, Audi, Volkswagen, Inditex, and the EU Creative Programme.

Recognitions

B Leader Cetification, 2024

Red Dot Award, 2022

Sustainability Design Award, 2021

Services

Brand Communication and Identity

Interior Architecture and Brand Environments

Cultural Programming and Events

Creative Direction and Concept Development

Research, Curation and Partnerships

 

Contact

Email, Instagram, Linkedin

Please do reach out for my full portfolio, CV and further references.

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Franke

2025

Project by and collaboration with Uniplan. Global showroom implementation based on spatial guidelines, focusing on materiality to translate the brand essence into cohesive, tangible environments in cities such as Istanbul, Warsaw, Athens, Milan, Dubai, and Shanghai.
Involvement: Concept Development, Interior Architecture and Design
Typology: Brand Showroom.

 

 

Interior Architecture, Brand Environment, Activation
2025
Kitchen design

Project by and collaboration with Uniplan. Global showroom implementation based on spatial guidelines, focusing on materiality to translate the brand essence into cohesive, tangible environments in cities such as Istanbul, Warsaw, Athens, Milan, Dubai, and Shanghai.
Involvement: Concept Development, Interior Architecture and Design
Typology: Brand Showroom.

 

 

Gallery, Confidential

2025

A curated showroom presenting a selected range of brands within a unified spatial and narrative concept, designed to frame identity, materiality, and atmosphere.
Involvement: Creative Direction, Interior Architecture, Brand Narrative
Typology: Gallery / Showroom

Interior Architecture, Curation, Brand Narrative
2025

A curated showroom presenting a selected range of brands within a unified spatial and narrative concept, designed to frame identity, materiality, and atmosphere.
Involvement: Creative Direction, Interior Architecture, Brand Narrative
Typology: Gallery / Showroom

Room for

2025

An ongoing cultural initiative fostering collective learning and exchange through online programmes, gatherings, and creative advisory. Room for explores how culture, communication, and collaboration shape contemporary practice.
Involvement: Co-Initiator, Creative Direction, Brand Identity, Cultural Programming, Partnerships, Community Building
Typology: Cultural and Social Initiative

Brand Communication, Cultural Programming, Creative Direction
2025
Room for design

An ongoing cultural initiative fostering collective learning and exchange through online programmes, gatherings, and creative advisory. Room for explores how culture, communication, and collaboration shape contemporary practice.
Involvement: Co-Initiator, Creative Direction, Brand Identity, Cultural Programming, Partnerships, Community Building
Typology: Cultural and Social Initiative

Reform Cph

2024

Project by and collaboration with The Y.
“An Ode to Interconnectedness” enhanced the brand’s presence during MCBW, aligning with its values and essence.

Involvement: Concept Development, Set Design, Brand Partnerships Curation
Typology: Brand Activation

 

 

Set Design, Brand Partnerships, Activation
2024
Flower pot on a table

Project by and collaboration with The Y.
“An Ode to Interconnectedness” enhanced the brand’s presence during MCBW, aligning with its values and essence.

Involvement: Concept Development, Set Design, Brand Partnerships Curation
Typology: Brand Activation

 

 

Apparel Brand, Confidential

2024

This ongoing project explores the concept of timelessness in design, creating a brand atmosphere that evokes a sense of belonging through spatial design and in-store activation.
Involvement: Interior Architecture and Design, Brand Space and Identity
Typology: Showroom

Interior Architecture, Brand Environment, Activation
2024
Storefront design

This ongoing project explores the concept of timelessness in design, creating a brand atmosphere that evokes a sense of belonging through spatial design and in-store activation.
Involvement: Interior Architecture and Design, Brand Space and Identity
Typology: Showroom

A cel obert

2017

Project by and collaboration with Collec.
Cloud Hunter, An ephemeral installation for the festival “A cel obert” in Tortosa, exploring the theme “Perspectives”
Involvement: Concept Development.
Typology: Ephemeral Installation

Installation Design
2017
Mirror poster iinstallation

Project by and collaboration with Collec.
Cloud Hunter, An ephemeral installation for the festival “A cel obert” in Tortosa, exploring the theme “Perspectives”
Involvement: Concept Development.
Typology: Ephemeral Installation

Streamateria

2019

Streamateria redefines fashion with biodegradable garments based on circularity, transparency, and zero waste. The project collaborated with Puma on Design to Fade, a biodegradable sportswear collection.
Involvement: Material Research and Experimentation
Typology: Sustainable Fashion Initiative

Material Research and Experimentation
2019
Model gif

Streamateria redefines fashion with biodegradable garments based on circularity, transparency, and zero waste. The project collaborated with Puma on Design to Fade, a biodegradable sportswear collection.
Involvement: Material Research and Experimentation
Typology: Sustainable Fashion Initiative

Audi

2021

Project by and collaboration with Mutabor. This project marks the first translation of Audi’s new brand direction, setting the foundation for Audi’s new spatial design guidelines, focusing on emotional aesthetics, sensible materials, textures, and light play.
Involvement: Concept
Development, Strategy, Design and Planning
Typology: Trade Fair Stand

Interior Architecture, Brand Narrative and Environment
2021
Screens installation

Project by and collaboration with Mutabor. This project marks the first translation of Audi’s new brand direction, setting the foundation for Audi’s new spatial design guidelines, focusing on emotional aesthetics, sensible materials, textures, and light play.
Involvement: Concept
Development, Strategy, Design and Planning
Typology: Trade Fair Stand

Alameda Boutique Hotel

2023

Project developed in Valencia, together with architects Camila Mena and Lula Giordano. Each suite includes a kitchen, living area, and workspace, with modular design and timeless materials creating a warm, flexible atmosphere.
Involvement: Concept Development, Design and Planning
Typology: Boutique Hotel

Interior Architecture, Curation, Planning
2023
hotel bathroom

Project developed in Valencia, together with architects Camila Mena and Lula Giordano. Each suite includes a kitchen, living area, and workspace, with modular design and timeless materials creating a warm, flexible atmosphere.
Involvement: Concept Development, Design and Planning
Typology: Boutique Hotel

Alohas

2024

Project and design by Clap Studio, in collaboration for a construction site visit to oversee the development and progress of the project.
Involvement: Site Coordination, Progress Monitoring
Typology: Brand Showroom

Construction Supervision
2024
Store in the process of construction

Project and design by Clap Studio, in collaboration for a construction site visit to oversee the development and progress of the project.
Involvement: Site Coordination, Progress Monitoring
Typology: Brand Showroom

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Franke

2025

Project by and collaboration with Uniplan. Global showroom implementation based on spatial guidelines, focusing on materiality to translate the brand essence into cohesive, tangible environments in cities such as Istanbul, Warsaw, Athens, Milan, Dubai, and Shanghai.
Involvement: Concept Development, Interior Architecture and Design
Typology: Brand Showroom.

 

 

More

Gallery, Confidential

2025

A curated showroom presenting a selected range of brands within a unified spatial and narrative concept, designed to frame identity, materiality, and atmosphere.
Involvement: Creative Direction, Interior Architecture, Brand Narrative
Typology: Gallery / Showroom

More

Room for

2025

An ongoing cultural initiative fostering collective learning and exchange through online programmes, gatherings, and creative advisory. Room for explores how culture, communication, and collaboration shape contemporary practice.
Involvement: Co-Initiator, Creative Direction, Brand Identity, Cultural Programming, Partnerships, Community Building
Typology: Cultural and Social Initiative

More

Reform Cph

2024

Project by and collaboration with The Y.
“An Ode to Interconnectedness” enhanced the brand’s presence during MCBW, aligning with its values and essence.

Involvement: Concept Development, Set Design, Brand Partnerships Curation
Typology: Brand Activation

 

 

More

Apparel Brand, Confidential

2024

This ongoing project explores the concept of timelessness in design, creating a brand atmosphere that evokes a sense of belonging through spatial design and in-store activation.
Involvement: Interior Architecture and Design, Brand Space and Identity
Typology: Showroom

More

A cel obert

2017

Project by and collaboration with Collec.
Cloud Hunter, An ephemeral installation for the festival “A cel obert” in Tortosa, exploring the theme “Perspectives”
Involvement: Concept Development.
Typology: Ephemeral Installation

More

Streamateria

2019

Streamateria redefines fashion with biodegradable garments based on circularity, transparency, and zero waste. The project collaborated with Puma on Design to Fade, a biodegradable sportswear collection.
Involvement: Material Research and Experimentation
Typology: Sustainable Fashion Initiative

More

Audi

2021

Project by and collaboration with Mutabor. This project marks the first translation of Audi’s new brand direction, setting the foundation for Audi’s new spatial design guidelines, focusing on emotional aesthetics, sensible materials, textures, and light play.
Involvement: Concept
Development, Strategy, Design and Planning
Typology: Trade Fair Stand

More

Alameda Boutique Hotel

2023

Project developed in Valencia, together with architects Camila Mena and Lula Giordano. Each suite includes a kitchen, living area, and workspace, with modular design and timeless materials creating a warm, flexible atmosphere.
Involvement: Concept Development, Design and Planning
Typology: Boutique Hotel

More

Alohas

2024

Project and design by Clap Studio, in collaboration for a construction site visit to oversee the development and progress of the project.
Involvement: Site Coordination, Progress Monitoring
Typology: Brand Showroom

More
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Clients

Clients and collaborators include the likes of Reform CPH, Dornbracht, Audi, Hyundai, Fritz Hansen, Liebherr, Inditex, the EU Creative Programme, The Y, Schroeder and Rauch and more.

Recognitions

B Leader Cetification, 2024

Red Dot Award, 2022

Sustainability Design Award, 2021

Services

Interior Architecture and Design
Exhibition, Set, and Installation Design
Curation
Brand Environments, Identity, and Activations
Creative Direction and Strategy
Creative Advisory
Research, Sourcing and Experimentation

Contact

Email, Instagram, Linkedin
Please do reach out for her full portfolio, CV and further references.