I work across brand communication, identity, and interior architecture, shaping how brand narratives are articulated and perceived across physical and communicative formats. My practice bridges conceptual thinking and creative execution, developing coherent brand expressions through environments, cultural programming, events, and collaborative formats.
Â
Grounded in research and cultural insight, I work with brands and agencies from early narrative and positioning through concept development and creative direction. With experience across Spain, The Netherlands, the UK, Sweden, and Germany, I bring a multicultural perspective and an international network of collaborators, enabling depth, nuance, and relevance in every project.
Clients
Selected clients and collaborators include design-led brands, agencies, and institutions such as Dornbracht, Reform, Audi, Volkswagen, Inditex, and the EU Creative Programme.
Recognitions
B Leader Cetification, 2024
Red Dot Award, 2022
Sustainability Design Award, 2021
Services
Brand Communication and Identity
Interior Architecture and Brand Environments
Cultural Programming and Events
Creative Direction and Concept Development
Research, Curation and Partnerships
Â




Franke
2025
Project by and collaboration with Uniplan. Global showroom implementation based on spatial guidelines, focusing on materiality to translate the brand essence into cohesive, tangible environments in cities such as Istanbul, Warsaw, Athens, Milan, Dubai, and Shanghai.
Involvement: Concept Development, Interior Architecture and Design
Typology: Brand Showroom.
Interior Architecture, Brand Environment, Activation
2025
Project by and collaboration with Uniplan. Global showroom implementation based on spatial guidelines, focusing on materiality to translate the brand essence into cohesive, tangible environments in cities such as Istanbul, Warsaw, Athens, Milan, Dubai, and Shanghai.
Involvement: Concept Development, Interior Architecture and Design
Typology: Brand Showroom.




Gallery, Confidential
2025
A curated showroom presenting a selected range of brands within a unified spatial and narrative concept, designed to frame identity, materiality, and atmosphere.
Involvement: Creative Direction, Interior Architecture, Brand Narrative
Typology: Gallery / Showroom
Interior Architecture, Curation, Brand Narrative
2025
A curated showroom presenting a selected range of brands within a unified spatial and narrative concept, designed to frame identity, materiality, and atmosphere.
Involvement: Creative Direction, Interior Architecture, Brand Narrative
Typology: Gallery / Showroom









Room for
2025
An ongoing cultural initiative fostering collective learning and exchange through online programmes, gatherings, and creative advisory. Room for explores how culture, communication, and collaboration shape contemporary practice.
Involvement: Co-Initiator, Creative Direction, Brand Identity, Cultural Programming, Partnerships, Community Building
Typology: Cultural and Social Initiative
Brand Communication, Cultural Programming, Creative Direction
2025
An ongoing cultural initiative fostering collective learning and exchange through online programmes, gatherings, and creative advisory. Room for explores how culture, communication, and collaboration shape contemporary practice.
Involvement: Co-Initiator, Creative Direction, Brand Identity, Cultural Programming, Partnerships, Community Building
Typology: Cultural and Social Initiative




Reform Cph
2024
Project by and collaboration with The Y.
“An Ode to Interconnectedness” enhanced the brand’s presence during MCBW, aligning with its values and essence.
Involvement: Concept Development, Set Design, Brand Partnerships Curation
Typology: Brand Activation
Set Design, Brand Partnerships, Activation
2024
Project by and collaboration with The Y.
“An Ode to Interconnectedness” enhanced the brand’s presence during MCBW, aligning with its values and essence.
Involvement: Concept Development, Set Design, Brand Partnerships Curation
Typology: Brand Activation




Apparel Brand, Confidential
2024
This ongoing project explores the concept of timelessness in design, creating a brand atmosphere that evokes a sense of belonging through spatial design and in-store activation.
Involvement: Interior Architecture and Design, Brand Space and Identity
Typology: Showroom
Interior Architecture, Brand Environment, Activation
2024
This ongoing project explores the concept of timelessness in design, creating a brand atmosphere that evokes a sense of belonging through spatial design and in-store activation.
Involvement: Interior Architecture and Design, Brand Space and Identity
Typology: Showroom





A cel obert
2017
Project by and collaboration with Collec.
Cloud Hunter, An ephemeral installation for the festival “A cel obert” in Tortosa, exploring the theme “Perspectives”
Involvement: Concept Development.
Typology: Ephemeral Installation
Installation Design
2017
Project by and collaboration with Collec.
Cloud Hunter, An ephemeral installation for the festival “A cel obert” in Tortosa, exploring the theme “Perspectives”
Involvement: Concept Development.
Typology: Ephemeral Installation





Streamateria
2019
Streamateria redefines fashion with biodegradable garments based on circularity, transparency, and zero waste. The project collaborated with Puma on Design to Fade, a biodegradable sportswear collection.
Involvement: Material Research and Experimentation
Typology: Sustainable Fashion Initiative
Material Research and Experimentation
2019
Streamateria redefines fashion with biodegradable garments based on circularity, transparency, and zero waste. The project collaborated with Puma on Design to Fade, a biodegradable sportswear collection.
Involvement: Material Research and Experimentation
Typology: Sustainable Fashion Initiative





Audi
2021
Project by and collaboration with Mutabor. This project marks the first translation of Audi’s new brand direction, setting the foundation for Audi’s new spatial design guidelines, focusing on emotional aesthetics, sensible materials, textures, and light play.
Involvement: Concept
Development, Strategy, Design and Planning
Typology: Trade Fair Stand
Interior Architecture, Brand Narrative and Environment
2021
Project by and collaboration with Mutabor. This project marks the first translation of Audi’s new brand direction, setting the foundation for Audi’s new spatial design guidelines, focusing on emotional aesthetics, sensible materials, textures, and light play.
Involvement: Concept
Development, Strategy, Design and Planning
Typology: Trade Fair Stand





Alameda Boutique Hotel
2023
Project developed in Valencia, together with architects Camila Mena and Lula Giordano. Each suite includes a kitchen, living area, and workspace, with modular design and timeless materials creating a warm, flexible atmosphere.
Involvement: Concept Development, Design and Planning
Typology: Boutique Hotel
Interior Architecture, Curation, Planning
2023
Project developed in Valencia, together with architects Camila Mena and Lula Giordano. Each suite includes a kitchen, living area, and workspace, with modular design and timeless materials creating a warm, flexible atmosphere.
Involvement: Concept Development, Design and Planning
Typology: Boutique Hotel



Alohas
2024
Project and design by Clap Studio, in collaboration for a construction site visit to oversee the development and progress of the project.
Involvement: Site Coordination, Progress Monitoring
Typology: Brand Showroom
Construction Supervision
2024
Project and design by Clap Studio, in collaboration for a construction site visit to oversee the development and progress of the project.
Involvement: Site Coordination, Progress Monitoring
Typology: Brand Showroom




Franke
2025
Project by and collaboration with Uniplan. Global showroom implementation based on spatial guidelines, focusing on materiality to translate the brand essence into cohesive, tangible environments in cities such as Istanbul, Warsaw, Athens, Milan, Dubai, and Shanghai.
Involvement: Concept Development, Interior Architecture and Design
Typology: Brand Showroom.
More








Gallery, Confidential
2025
A curated showroom presenting a selected range of brands within a unified spatial and narrative concept, designed to frame identity, materiality, and atmosphere.
Involvement: Creative Direction, Interior Architecture, Brand Narrative
Typology: Gallery / Showroom
More













Room for
2025
An ongoing cultural initiative fostering collective learning and exchange through online programmes, gatherings, and creative advisory. Room for explores how culture, communication, and collaboration shape contemporary practice.
Involvement: Co-Initiator, Creative Direction, Brand Identity, Cultural Programming, Partnerships, Community Building
Typology: Cultural and Social Initiative
More













Reform Cph
2024
Project by and collaboration with The Y.
“An Ode to Interconnectedness” enhanced the brand’s presence during MCBW, aligning with its values and essence.
Involvement: Concept Development, Set Design, Brand Partnerships Curation
Typology: Brand Activation
More








Apparel Brand, Confidential
2024
This ongoing project explores the concept of timelessness in design, creating a brand atmosphere that evokes a sense of belonging through spatial design and in-store activation.
Involvement: Interior Architecture and Design, Brand Space and Identity
Typology: Showroom
More









A cel obert
2017
Project by and collaboration with Collec.
Cloud Hunter, An ephemeral installation for the festival “A cel obert” in Tortosa, exploring the theme “Perspectives”
Involvement: Concept Development.
Typology: Ephemeral Installation
More










Streamateria
2019
Streamateria redefines fashion with biodegradable garments based on circularity, transparency, and zero waste. The project collaborated with Puma on Design to Fade, a biodegradable sportswear collection.
Involvement: Material Research and Experimentation
Typology: Sustainable Fashion Initiative
More










Audi
2021
Project by and collaboration with Mutabor. This project marks the first translation of Audi’s new brand direction, setting the foundation for Audi’s new spatial design guidelines, focusing on emotional aesthetics, sensible materials, textures, and light play.
Involvement: Concept
Development, Strategy, Design and Planning
Typology: Trade Fair Stand
More










Alameda Boutique Hotel
2023
Project developed in Valencia, together with architects Camila Mena and Lula Giordano. Each suite includes a kitchen, living area, and workspace, with modular design and timeless materials creating a warm, flexible atmosphere.
Involvement: Concept Development, Design and Planning
Typology: Boutique Hotel
More








Alohas
2024
Project and design by Clap Studio, in collaboration for a construction site visit to oversee the development and progress of the project.
Involvement: Site Coordination, Progress Monitoring
Typology: Brand Showroom
More



Clients
Clients and collaborators include the likes of Reform CPH, Dornbracht, Audi, Hyundai, Fritz Hansen, Liebherr, Inditex, the EU Creative Programme, The Y, Schroeder and Rauch and more.
Recognitions
B Leader Cetification, 2024
Red Dot Award, 2022
Sustainability Design Award, 2021
Services
Interior Architecture and Design
Exhibition, Set, and Installation Design
Curation
Brand Environments, Identity, and Activations
Creative Direction and Strategy
Creative Advisory
Research, Sourcing and Experimentation
